Bethel Rd. History
The path to Bethel Rd. has been one of passion, experimentation and homage to the tradition of spirit making from around the world. Since Niels Udsen’s time living in Italy, making Italian-style Grappa has been something he dreamed of. After acquiring one of the first distilling licenses in the county and an Arnold Holstein Bavarian still, the dream has finally become a reality.
In its first phase of production, Bethel Rd. has created two outstanding Grappas, a Gin and a two-year barrel aged Brandy that is both rich and complex. You will also find top notch small batch wines made from Estate Grown Organically farmed grapes. This is only the beginning of the journey and many more spirited experiments are in the works.
The distillery and winery is run by the Udsen family of Castoro Cellars, who are pioneers of Paso Robles wine country. Creativity and community are at the center of the Bethel Rd. mission with the goal being to manifest a space that is both inviting and inspirational.
The Bethel Rd. Team
Max Udsen
Head Distiller
Having grown up in the wine industry, Max naturally knows his way around the cellar. Throw in a couple vintages down under and you’ve got a guy with a well-rounded skill set to create magic on the cellar floor. After returning to Templeton from his travels, Max took on the task of mastering the distillation process inside and out. He will be the first to admit, there is always more you can learn! [email protected]
Blake Franco
Tasting Room Manager
Blake is the Tasting Room Manager for both Castoro Cellars and Bethel Rd. Distillery in Paso Robles. With over a decade of experience in the food and wine industry, he has worked in and contributed to the opening of restaurants in Los Angeles and earned his sommelier certification through the Court of Master Sommeliers. Known for leading by example, Blake emphasizes empathy, attention to detail, and gratitude in his approach to hospitality. Outside of work, he enjoys traveling, surfing, creating new recipes, exploring local wineries, and engaging in hands-on projects. He and his wife are eagerly anticipating the arrival of their first child in August!
Luke Udsen
Marketing
Coming from a world of live music and event promotion, Luke brings years of marketing experience to Bethel Rd. along with a desire to keep things fresh, fun and innovative. Capturing the magic as it is happening and sharing it with the world is something he loves to do! [email protected]
Malina Wiebe
Operations and Events
After years of playing in the tech arena, from Portland to San Francisco, Malina was ready to tackle a more tangible product. Having worked along side of some of the most influential shapers of today's technical landscape she developed a keen eye for passion, innovation and curiosity. Turning her love of sprits into a full-time way of life was a natural transition! [email protected]
